This document provides a short guide to using social media and location-based marketing on mobile devices. It recommends claiming a business listing on directories like Foursquare and Google Maps, creating social media pages on Facebook and Twitter, sending email newsletters to customers using tools like Mailchimp, and promoting these online presences both on your website and in your physical store. The document states that setting up these profiles and promotions can typically be done with 30 minutes of work per day. It concludes by offering contact information for further guidance on location-based mobile marketing strategies.

1. Easy Guide to Social Media & Location Marketing A short guide to mobile marketing. This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike License.

2. Remember this? 2

3. Smart phone 2010 Portable media player with 5 mega pixel camera, touch screen, fast 3G+, internet, wifi and … voice and texts 3

4. Smart phone 2013?  No … this is a wrist phone watch from 2010 4

5. 4.6 Billion … estimated number of mobile phone subscribers at the end of 2009. 5

6. 93 the percentage of 18 – 29 year old with a mobile 6

7. 60 The percentage of mobiles to be sold in 2013 that will be SMARTPHONES 7

8. 500 Million of users on Facebook at the start of 2010 8

9. and it just went mobile. 9

10. Claim your business on Foursquare 10 Click here to claim Be creative and offer something to your followers and reward Mayors Be fun. Do you want a badge for repeat visitors?

11. Claim your entry on Google Maps 11 GO TO PLACES.GOOGLE.COM Make sure the details are correct. This is important for mobile advertising and programmes like Google Adwords

12. Start a free e-mail newsletter 12 Create a newsletter using free tools like Mailchimp that can manage your customers. Be creative and setup automatic welcome messages and offers. As well Mailchimp can be linked to Google Analytics

13. Create a Facebook Fan Page 13 Find your customers online – don’t wait for them to visit your website Not everyone is on Facebook, but every business can connect to customers there. Even if your b2b, b2c, b2b2c or d2c you can find a place on Facebook.

15. RSS (like a news feed)

16. Facebook BadgeAs well promote all this from your Twitter account

17. Promote your communities in-store 15 Don’t be waiting for your customers to be your new friends online.

18. How much time does this take? 16 Don’t worry! You determine the time you want to spend @twitter or LOLling around with your customers on facebook. YOU CAN SPEND AS LITTLE AS 30 MINUTES EACH DAY Find out more: http://damiensaunders.com

19. TRENDS IN MARKETING 17 Ol’ Skool Nu Skool Print Ads Magazines Expos & Trade Shows Tele-sales Direct Mail Radio TV Social Media E-mail CRM Online Video Banner Ads Search Web Viral Blog Mobile

20. 8 Steps to Nirvana with Location Based Marketing for Mobile 18 Add your business on Foursquare, Gowalla Add a prize or incentives for people to visit your shop Create a fan page for your business on Facebook & Twitter Confirm your business on Google Local Maps Create a free email newsletter linked to your website Cross promote Twitter, Foursquare, Gowalla & Facebook on your website Put up a sign-in your shop to promote your services Talk to me Find out more: http://damiensaunders.com

21. British Interactive Media Association - Member WHAT NEXT … GET IN TOUCH Damien Saunders www.whitetshirtdigital.com M: +447919110638 E: hello@damiensaunders.com T: damiensaunders This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/3.0/; or, (b) send a letter to Creative Commons, 171 2nd Street, Suite 300, San Francisco, California, 94105, USA.